Why advertise in the GrayTimes?

We're targeting the growing 55+ market in Minnesota

GrayTimes delivers an audience of Minnesotans age 55+ and caretakers with a cost-effectiveness unmatched by larger, mass-market publications and Websites. People who come to the site are actively looking for information about eldercare resources in Minnesota, so it’s an efficient way to reach your target audience. We also reach out-of-state caregivers who need information about Minnesota resources for their loved ones and don't have access to Minnesota-based printed publications. Our readers are decision-makers.

Unlike a newspaper or other printed guides that come out periodically, GrayTimes is online 24/7, with ongoing updates of editorial copy. We're reaching what Nielsen Net/Ratings calls the fastest-growing segment of Internet users — older adults. Our content is Minnesota-focused, so readers don’t have to wade through a lot of things they’re not interested in or don’t apply to them.

Information is our business ... our only business

We provide an information-rich environment for your advertising, with articles about housing, finances, technology, consumer protection, etc., all written for the 55+ audience and their caretakers. Unlike a lot of other Websites, we’re not selling anything (real estate, housing, or other products and services). We don't compete with our advertisers and we don't charge fees/commissions for leads.

Low cost means advertising that pays for itself

Our low rates means a single lead can more than pay for your advertising for the entire year. Compare our costs with other alternative advertising vehicles (newspapers, printed directories, other Websites, etc.). We think you'll be impressed.

We're building the most comprehensive senior directory on the Web

GrayTimes is compiling the Web’s largest directory of resources for Minnesota seniors — more than 4,500 listings and counting. Our directory is easy to use and search. We're continually expanding and updating it to keep it fresh. While there are many senior housing directories on the Web — and we do have a comprehensive database of housing — our directory includes a wide range of services aimed at seniors. From grocery delivery and in-home pet care to elder law and financial planners, we cover the interests of consumers and decision-makers in this market.

Premium listings in our directory give you increased exposure, with links to your Website that help improve your traffic and search engine position. Maps automatically provide easy to follow driving instructions to your facilities or offices.

Get more information on how you can be included in this important directory.

Invite the 55+ market to your event

The GrayTimes Events Calendar gives you the opportunity to publicize upcoming events. Whether you're promoting a new retirement community with a big open house or sponsoring a seminar on long-term care insurance, you'll find the Events Calendar a timely and cost-effective way to present your information to Minnesota seniors.

Get more information on how to promote your events in the Calendar.