Why advertise in the GrayTimes?

Our goal is to connect Minnesota seniors and their care givers with the Minnesota elder care industry. We do this by amplifying the power of our advertisers' Website marketing to reach these consumers.

We're targeting the growing 55+ market in Minnesota

GrayTimes delivers an audience of Minnesotans age 55+ and their caregivers with a cost-effectiveness unmatched by larger, mass-market publications and national Websites. People who come to the site are actively looking for information about eldercare resources in Minnesota, so it’s an efficient way to reach your target audience. We also reach out-of-state caregivers who need information about Minnesota resources for their loved ones and don't have access to Minnesota-based printed publications. Our readers are decision-makers.

Unlike a newspaper or other printed guides that come out periodically, GrayTimes is online 24/7, with ongoing updates of editorial copy. We're reaching what Nielsen Net/Ratings calls the fastest-growing segment of Internet users — older adults. Our content is Minnesota-focused, so readers don’t have to wade through a lot of things they’re not interested in or don’t apply to them.

Information is our business ... our only business

We provide an information-rich environment for your advertising, with articles about housing, finances, technology, consumer protection, etc., all written for the 55+ audience and their caregivers. Unlike a lot of other Websites, we’re not selling anything (real estate, housing, or other products and services). We don't compete with our advertisers and we don't charge fees/commissions for leads.

Low cost means advertising that pays for itself

Our low rates means a single lead can more than pay for your advertising for the entire year. Compare our costs with other alternative advertising vehicles (newspapers, printed directories, national Websites, etc.). We think you'll be impressed. Here's our 2010 Rate Card.

We offer our advertising vehicles at single, "à la carte" prices, for advertisers who only want one or two of them. Or, for advertisers who want to take advantage of a complete set of marketing tools, there's the "all-you-can-eat buffet" package at one, incredibly low price that we call GrayTimes Connections.

Find out more about specific advertising opportunities in GrayTimes or call us at 651-604-9416.