Target display advertising to readers looking for your service

GrayTimes doesn't just display your advertising — we aim it directly at the heart of your target market, right at viewers who are looking for information about your business.

When someone comes to GrayTimes.com from a search engine, looking for a specific topic related to your business, we make sure your ad is included among those shown in rotation on that page. For example, if a viewer comes to one of our articles on "Long-term care insurance," they'll see ads for long-term care insurance providers. If they search the GrayTimes directory of elder care services for "Assisted Living," we'll make sure an ad for an Assisted Living community is what they see next to the search results. So, with GrayTimes display advertising, you're reaching an audience that's already interested in what you have to offer. And that's what makes this advertising powerful.

Ads on our Home page and on the Events Calendar are rotated at random from among the pool of all display advertisements. Your ads includes a link to your Website, where you can provide the reader with more detailed information on your business and start closing the sale.

How to purchase display advertising on GrayTimes.com

Display ads come in two sizes. The ads at the right illustrate each size:

Large:
162 pixels wide X 790 pixels tall @ 72 pixes/inch ... $309/year

Smaller:
162 pixels wide X 431 pixels tall @ 72 pixels/inch ... $189/year

Your ad will be shown in one category and in the pool of all other ads; you can purchase extra categories for $39/year.

Files should be Web-ready, in JPEG or GIF format with no sound attached; opening (but not looping) animation of no more than 2 seconds is permitted. (We can provide production work on ads at a rate of $65/hour.)

To purchase advertising, send your file(s) along with the directory categories you'd like to target (see this page for a list of categories) to sales@graytimes.com. Be sure to include your phone number in case there are questions about your ad file. If you have any questions, call us at at 651-604-9416.

You can change the copy on your ad during the year with no additional charge, provided you send us the new Web-ready file with the same dimensions as your original advertisement. Try doing that with a newspaper or directory ad!

Get a targeted display ad and a whole lot more with GrayTimes Connections

Get a complete package of marketing tools you can use all year round — including a Premium listing in the Graytimes Directory — with one, low annual payment of $379 (includes a large display ad) or $299 (includes a small display ad). It's our way of connecting you with Minnesota seniors and their care givers. Click here to find out more.